This team really organized a good advertising campaign. Its results are visible to the naked eye. Who regularly reads posts in this topic, the, too, this observed.
The best objective results of the advertising campaign are successful sales. How can you talk about success when the ICO has not started yet?
Well, if the theme of the project, no one will not communicate every day, then you can imagine how the sale of tokens will take place. It's clear that tokens will be sold for a long time and slowly.
If guided by the number of messages in the stream, then this project should be rise hardcap, and after listing on the exchange the price of token will fly to the moon

For me it is important what activity and popularity of the project as a whole, all social and media channels, what the audience writes about the project, what opinions. Based on this I draw my conclusions.