I think you haven't ever heard of the hospital data breach. You could search Hancock Regional Hospital, they been hacked last year and the hackers demanded bitcoin as ransom to the data they have been held. Even though they don't want to negotiate with the criminals, they were been forced to do so due to the great importance of the data. Today their CEO is spreading the news, helping other hospitals so that they will not be the victim of the same incident. That is why the hospital has a phobia of bitcoins.