I think it's a good thing to release bitcoin on some social platforms. It can be used as a means of choice to let more people know about Bitcoin and know its value. More people will go to do this project.
Facebook is the biggest platform for advertising, out of all social media facebook attracts more people. Coming to the topic facebook is not against the bitcoin, in fact, some campaigns are running where sharing information related to the ico's happening in facebook by that I think Facebook is not against the bitcoin.