if the platform really works, there is money to be made from advertisers.. a really working concept if you ask me
Users will do it for the cash. Until now, as users we have received no due compensation in return for making advertisers, publishers, and the bevy of intermediaries in between them, rich. But with Vidy that is all going to change. Every time you hold, you earn. As you hold down on an embedded video you are steadily earning VidyCoin, calculated on a hold time basis.
Users can now collect VidyCoin based on their respective activity and repeat engagement on the embed layer. Hold times offer a transparent metric for success, and make it brutally simple for users to be rewarded with their attention and action. The embed layer was carefully architected and designed to cultivate an elegant, sleek, end gamified experience for users to track how much VidyCoin they are earning mid-hold.
So, users will be benefit from the ads they see? This is indeed a nice idea. I am looking forward on how this will work in reality.