Again Bitcoiners are our target market.  That doesn't mean that we aren't interested in including those not in that group.

We also include the following in our Getting Started page for those who aren't already familiar with Bitcoin.

"There are also various websites with detailed information about Bitcoin available on the internet. Two we suggest reading are https://en.bitcoin.it/wiki/Introduction and http://www.weusecoins.com/getting-started.php."