For those of you who are worried about scam ICOs and the like, know that the NEO chain only has ICOs that have a clear business and well formed teams. Not everyone can ICO in NEO.
That is a bold claim, but it happened many times that well known teams with a lot of previous experience and successful projects behind them ended up scamming people in their last projects. NEO can only verify teams, can't give any guarantees that those teams will live up to their promises.