Yes, if believe BITCOIN can destroy banks and fiat 'cash' monopoly than YES.
They don't want more and more people join this train as they join price will increase and new people also buy and use BITCOIN.
if they maintain the rate under $10,000 than there is a chance people will start losing interest and this market will become small and very few believers will use BITCOIN like e wallets, paytm or other.(BTC IS BETTER, its just a example)
people forget a lot and soon they realize BITCOIN is better and easy they will start using it and in this internet era its fuc****g possible.