Vendio's video interactive platform (VIP) combines the communication gap between the content of the publisher, the interest of the viewers and the advertiser.

Vendio implements its own tagging algorithm, added to a fragment of video content at a specific time during a certain duration of the video selected by the publisher. These tags accurately describe the visual content displayed during the selected time. The data in the tags and asset information is then passed on to potential advertisers to select the publisher, which then selects the best ad that corresponds to the specific content labeled by the publisher.