It always was a for profit business.

The donate to charity option was removed because Save the Children stopped accepting donations in Bitcoin(stop lying thequack).

We're not removing the faucet so we hope we will continue to introduce many new people to Bitcoin so that we can take every last satoshi that they owe us and they owe us all of it.

The rebrand may help to end the confusion that many people have about us being a charity. The free money has always been there to sucker in new customers most if not all of which will deposit and and lose everything.