As of now, we would like to be anonymous (for a while) for the same reason as other cryptocurrency staking/lending platforms does.(due to the legal restrictions and/or regulations issues). We are in the process of obtaining legal permissions from 2 different locations (different countries) to make sure we get all paper formalities done, at least from one place (in case denied from other one). Once we have all legal papers obtained, we plan to have a public announcement or press conference, where we will introduce our core team to the public, our investors as well as the media.
Anonymous is good specification, but I suggest Hashkon team have to try to manage FUDs in the future.
Private, anonymous coins and tokens have to deal with massive FUDs because authorities around the globe tend to focus on these ones.
This is great chance for FUDs, which can have adversely impacts on prices.