season of bull run and season of bear . Market trends and season ..
Most of the ICO's plan based on seasons only. In Bearish season most of them extend their ICO in order to get more investments. eHealth did well in planning but execution was a little sketchy.
you can't plan around bullish and bear markets. if anyone knew how to predict it they'd be rich
no one can predict the market trend but the projects that extend the ico for not having raised the necessary/sufficient funds do not really make a good impression, it is better to keep wide working calmly and go out with a perfect result from all points of view as i think it will do ehf...