I don't think it's the worst idea when any new token or coin wanna be listed on Kucoin because IMO, I think kucoin is a great exchange and there is no problem with this exchange . So many good cryptocurrencies were listed on this exchange and so many new tokens went to the moon after being listed on Kucoin as well. You should know that it's not Kucoin's fault cause when a cryptocurrency is really bad so everything will be the same although it's going to be listed on Binance