most of the ico project coins are only good when it first releases in the market, after which it will fall below the ico investment price. and to ride back it takes time according to the roadmap of the project. if the project is really running and market demand then the price of coins will also return to the price of ico even exceed it. all depends on the team's performance of the project.
Fall is inevitable because most of participants are selling their free tokens from which they would like to earn something.