Things I look for in this order

1. Great real world use case
2. Great team
3. Great Token economics.
4. is it undervalued?
5. Competitors
6. hype/community
7. is it undervalued?
8. Where do I see it in 1 year.

with that said one project I am very bullish on is DigiPulse (DGPT), it has one of the best use cases which is digital/crypto inheritance. The team is solid and has delivered on their roadmap and released their platform in July. Token economics are great with such a limited supply of 2.4 million. There are a few competitors in the inheritance space which are way behind in terms of development. Community is fairly large but that can improve with more adoption. Very undervalued currently at under a dollar with an ATH of $12.In a years time and beyond when crypto gets more mainstream, solutions for inheritance of crypto will be sought after, especially as more people start to lose trust in other assets and start getting into crypto.