I think that the $45 filter is a cool temporary help but in the long run we should be moving to electric cars.
That being said, Im curious as to the source of energy that is used to charge that electric car. If it is coal or nuclear power than I really think we should be working towards something else. That isn't to say that we need to immediately kill all those jobs that coal and nuclear power create but transition to something else. The sooner the better.