The specialists need money, I hope Arcona already have them, and even after the ICO they will be provided with enough money. And mass advertising should be launched.
Your vision of this completely coincides with mine. The degree of success of every project depends heavily on competent marketing and promotion. Let's hope that the team of Arcona will react with advancement with sufficient diligence.
Investors intensified in the last days before the end of the ICO. People are very interested in the project, and all thanks to the marketing actions of the team.