The key word is TRUST.
In order for Bitcoin to recover, we need to have faith and trust in the BTC itself and then we, as a community, need to make certain measures to make the ICOs real, non-fake and friendly to the community.
There are a lot of ICOs that are, well, not in a real need for an ICO and lot of projects that really don't need to use blockchain technology but are using it because it is a trending technology.
Also, as a community, we need to provide full faith, trust and willingness in the crpyto system in-general.
It's been a long time ago since BTC was the only relevant one.
Now we have tons of crpyto-currencies and they also matter, not all of them, but there are some that can make an impact on the market. Ethereum, Zcash, BTC, Bitcoin Cash, XRP and the list goes on...
We should try to pressure the governments to accept blockchain as  a technology and then to accept crypto.
We MUST understand that those two go hand-in-hand.