Thanks for the question.
If you look at our team members, most of us have extensive experience in delivering technologies related to the creation and delivery and consumption of digital content and assets.  That’s what we know best.  Furthermore, we believe in order to succeed, it’s important to have the ability to strike high profile partnerships, and we (including myself) have the people who have done it successfully in the past decade.  Blockchain and decentralization along with AI to us are the natural evolution of what we have been doing our entire career.