Crowdfunding and smart contracts are great together because you are able to understand the address where you money are going. But you will need some technical skills to do it.
Glad you are bullish on crowdfunding via smart contracts. By the way, the front end of the app is actually made to be simple to use. Jane & Rosello designed it with ease of use and non-technical users in mind. With a simple interface on the frontend, I don't think users need a lot of technical skill. People are already familiar with rewards like frequent flyer miles or points at restaurants, so I don't think tokenized crowdfunding with an intuitive interface requires a lot of technical knowledge from each user. The smart contracts might seem technically complex to some users, but they don't need to know Solidity to use the app. And of course, those people who want to browse the smart contracts or write code to interact with them can.