These silly techniques in social media are 2013! For example it says that they "analyzed 344,000 BitcoinBit forum posts and 3.4 million tweeters", so lets take a stage where bitcointalk and twitter are filled with posts saying "bitcoin is dead" and the fool is saying "the price will drop to $ 1000". I'm saying that they "do not" rely on the fact that nobody gives a damn about them but science says you can not prove or measure their effectiveness.