Thy only thing you do throughout your whole announcement is mention the word smart over and over again. . What exactly is your value proposition?
it is not only about the title and how it is related to the main platform itself, because honestly the title and its platform is not really connected to each other or the name is not related to platform. the project has offered so mamy kinds of services as mentioned by a lot of people on this thread and not only that, they are focusing to give a better and good quality of service to their customers.
If it is really true that they are offering this kind of services then it will be great and for sure it will trigger the curiousity of other people to try out their service. I want to see how will they really handle their project in accordance with their long term goals.