Sorry, just read the site. Good luck. I find tokens to be junk personally.
Yes, you are right. A non-regulated market behaviour completely damaged the trust. We run hybrid fiat/crypto crowdsale. We are using crypto as one of the crowd-funding payment gate. If regulation will be positive, we have plan to use token as utility, but right now I am a bit sceptic. So token = conversion to share + dividend + voting (like IPO)