If you want to invest in an ICO, you don't have to look at just one thing. In my opinion, a successful investor evaluates the project on all points. After all, if you look only at the technology of the project and forget about the support of the media is likely to lose money. After all, without the support of the media, no one will know that this project has a cool technology and will not invest in it.
In participating in a new project, you must know about its verification, and if the team behind is legit, and also see its potential if it will be a successful ICO soon or if it will give you good profit at the end, its media marketing is also a thing to be checked.