Many people continue buying bitcoin because they want to gain profit and get benefits of using it and they believe that will help them to make their dream come true and give them a brightly future. I believe also that this will be happens if we work hard to achieve it to become a successful person on working cryptocurrency. But the time where you can get a 100x in bitcoin are over. so i think that if you want such high profit you need to invest in altcoins.
People still have hope for the future of using Bitcoin. I think when the price is growing up my own white people want to invest in it because they believe that I can earn $100 per day.