Well, trade.io has a nice name, I have not had time to investigate all the members of the team, but they seem to be a great team, I still have not seen the exchange and its resources so I can not say if it will be an exchange that can compete with Binance, see that Binance is in the number One. A very high position, it will not be easy to compete with Binance. and trade.io must also overcome these exchanges:

Coinsuper

OKEx

Huobi

Bitfinex

https://coinmarketcap.com/exchanges/volume/24-hour

If want to be number 1