I think that the biggest fear of newcomers is that they won't be able to cashout the funds back after they invested in and turned out to be in a profit.
We should focus on showing the features of bitcoin- including the fact that no one is able to revert a transaction after it has been sent.
Actually it is more than cash out of their investment, we cannot say that for an investor to get the very means of unsecured profits risk its bitcoin because it produce a slow moving features. There are many applications out there that can help this problem. However, the core problem is very observable; thus, it would start on the investors. These are the people who drive the flow of investments. How could someone cash out their investments if none of it yield profits - they will be disappointed. Hence, they must established their own competencies and competitive strategies to sustain their investment under red alert. Further, RED is just for now, I think in the future it will mitigate and deviate itself for improvements and success. Bitcoin is still breathing, breathing fire...