Yes I read every whitepaper of ICOs and listed coins, I plan to invest in. What I look out for is the problem the project is set to solve,followed by the originality of the  solution they proffer  and the team experience. Sometimes I go as far as joining the telegram chat room and follow on their Twitter before making my final decision. I have since come to realise that,it has broadened my knowledge about many altcoins and Blockchain startups.