Canada is super crypto-friendly, the gov even published a guide for Canadians on how to safely purchase crypto. I can;t find the damn link, but I am certain I saw the post or /r/cryptocurrency. Mining is also pretty popular there due to relatively low electricity fees and the cold climate.
All these things incentivise the average Canadian to look up Bitcoin out of sheer curiosity. The fact that the media and the gov are not against crypto means that a person doesn't have any reasons to be hesitant regarding cryptocurrencies. And so it begins...