There are some benefits to an e-commerce and crypto collaboration. Apart from the marketing aspect, the biggest benefit for merchants and customers are convenience and security (credit card fraud is a huge problem for merchants). Push transactions (crypto payments) remove the need to store customer information and allow the user to send only what they specify without sharing any info--this helps minimize data breaches and charge backs as the traditional "pull" mechanism is replaced. We expand more on this in our blog post: http://bit.ly/CryptoandE-Commerce