I always wondered what is the problem for BTC to be finally adopted in the wide range of business, I was expecting at least a great adaption in the online business but even so, what stops business from adapting BTC, the volatility? The low rates of adoption? Or maybe a lack of propaganda? BTC is so great and I really wish I could use it in more places IRL!
There are three main reasons that are acting as bottlenecks for bitcoin's adoption.
1. Legal framework
2. Liquidity
3. Volatility
Propaganda can't help unless we find a solution to these three points. There are few companies that are trying to solve the liquidity issue by providing settlement services to the merchants, but then volatility is eating into the profits and brings uncertainty to the merchants.
If the solution to these three problems are found, the adoption rate will increase exponentially. But sadly, none of these are in our hands.