Yup, they recently did launch their LALA Lends arm, they have a strong infrastructure and a backbone filled with pioneers from the banking sector. So, I thought maybe it will be a good investment. Also, I heard they have Ari Paul on their board? If that true i guess that's a big name to have and does take my interest and trust.
I didn't did a backup check on what is this coin but basically when there's "lending" involve to a coin, most of them are turning into scam.
I'm sure that you know what happened to ETHlend, bitconnect and other the same schemes. If you are interested to this coin, I've warned you about my sentiment about these "lending" coins.
It can be a front for them at the beginning that they didn't introduced that lending but their main entry is coming to this point.
Well that's my POV and I'm really seeing lending coins as scams.