Bitcoin is the means; ie: the protocol, on which applications run; like messages/monetary transactions and probably many more to come in the future. Or if you prefer "the river" that many "boats" will be floating. Whether a company (no matter how big or small) decides to (or not to) incorporate it to their marketing philosophy it's really their call. Eric Schmidt from Google yesterday said in an interview that "We should have been into social networking earlier". Maybe it's Apple's turn to pay (or not) the price for not getting into bitcoin.

This new year will really be a huge turn for Bitcoin. I'm not sure if it's $10000 or $10 by this time next year; but what I have to stand for is this: It's a brand new innovative tech that it's similar to no other. The thing we have to answer to ourselves is: Is the world ready for such a technology? Only time will tell.