Is it really the future of e-commerce? How can it help small businesses?
IMO it can help mostly the small businesses who doesn't have big capital to start their own market.
There will be no center for this market and everyone is free to start his own business through this type of market place but I'm still confused on how it can be applied to market place. I'm only thinking about decentralized cryptocurrency but that can be applied to this market.
I read one ICO that resembles a decentralized marketplace. You can try searching for Cube On. It's only part of Cube Chain's portfolio.
stop looking into ICOs for anything other than a bet that you make which may win or lose. these ICOs only take hyped up topics in the community and make some bullshit project around it and then ask for money!
if you want to see real decentralized marketplace then check out OpenBazaar (
https://openbazaar.org/) it is a real solid open source project.