ETHEREUM has emerged as the main competitor to bitcoins crypto market dominance and analysts at Weiss Ratings have given ETH a more favourable score for potential profit than bitcoin and looking at the way etherium blockchain is been built where it gives room for many other coin to be built on its blockchain did you think, it can emerge as the most accepted coin later in the future than bitcoin and thereby overtaken bitcoin in price and value. 
This is possible but for now the people are so much trusted the Bitcoin over Ethereum so maybe if the Bitcoin will gone then that will be the time that the people will shift to Ethereum as this is the second most trusted coin. For now Bitcoin already build a foundation of trust among the people as the most promising investment that it will not need a product just to be promote and advertise to attract more people to invest.