I agree with you, especially since the project needs not only investors but also players. If the platform is shown after the ICO, it will then be possible to begin to attract players and show the advantages of the platform.
I'm sure the team will make a good PR campaign for their players. I saw in the description of the project that in the beginning of 2019 a conference is planned to represent the platform's functions to a wide public.
This once again proves to us that the project team knows all the subtleties of this business and will be able to implement all stages of the platform development.