Usually, one should pay attention to the design of the site. If the design of the site is horrible and boring, it is likely that the creators did not spend their energy, which appropriately means that they are only interested in arriving to then disappear in an unknown direction. I also adhere to the position of always checking team members on social networks. Do the data have any relation to the project at all? I also never pay attention to projects from Russia, but this is probably an erroneous opinion and not all so bad. But the main thing I think is that you need to carefully read the white paper, analyze to understand that it is necessary for the world. If the project does not have white paper, then I immediately leave such projects. I also want to note that you should not pay attention when the project is advertised by a well-known person, it has no value for investors. In any case, this is my opinion, which I adhere to.