I think this project will be able to attract investors because it has unique idea and allow any sort of people use this platform, from small businesses to private persons.
This is very good and promises big profits for the investors who contribute to the project. I watch for further development of this platform.
Actually, this is a good opportunity also for investors, because the result will be doubled with such allocation. Need to go through the whitepaper to study more.
Reading the white paper is the first thing one should do it. It will give almost all information needed for making decision about investments. Also googling the project and reading info on the site is helpful, at least for me personally.