| UMC for SMM
- Comprehensive statistics. Collection and analysis of the most relevant data. Accurate information about the important parameters for the advertising campaign selected sites
- High security level, independence and accelerated work through the use of smart contracts
- Easier cooperation with opinion leaders (bloggers). Understanding the effectiveness of their channels before the start of an advertising campaign based on automated analytics
- Advertising campaigns support without the necessity of participation in the process (when automatic mode selected)
- Audience targeting according to different criteria if necessary
- Large coverage of the active target audience at minimum costs
- Operative feedback between process participants. The possibility of flexible approach and change of advertising strategy
- Wide opportunities for management of advertising content and community
- Optimization and unstoppable costs control in the conduct of advertising campaigns and understanding of their possible effectiveness
- Budgeting: deducing on the basis of previously obtained data the coefficient of evaluation of the effectiveness of advertising on one or another channel. Calculation of the average cost of the subscriber and management of the total cost of the advertising campaign
| | UMC for users
- A single entry for channel owners and advertisers, which allows to significantly reduce time and budget expenses for organizing communication
- Systematization of all possible information provided by channel owners. In this case, an extensive base of participants of the UMC ecosystem is involved
- Maximally advanced and convenient functionality: manual or automatic selection of desired channels according to specified characteristics with already analyzed statistics. The sample is conducted on a set of criteria, which also includes keywords, attendance by real users and their intersection between channels
- Application for advertising. Includes the choice of a ready post from the proposed, as well as formatting and editing your own advertising post
- Confirmation of the agreement on the basis of a smart contract. Can be handled manually (with confirmation) or automatically if the owner of the channel has set the appropriate option
- There is a function of placing advertisements in the selected channel, in one or in several, or at once on several sites (in several messengers). For a couple of minutes in manual mode or in seconds - automatically
- Accessibility of detailed statistics of the effectiveness of advertising posts: the number of transitions, subscriptions, reposts and so on. And the visualization of statistics can be adjusted in the context of the desired period and in a convenient format (tables, diagrams)
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