Tezos don't need marketing atm. Tezos is not a pump and dump project like the most projects who must market heavily to take your money.
the tezos project is evolving every day. every day great news come around the project(wallets, baking, even an operating system is being developed on top of tezos)

you cant count tezos into a group with tokens like adhive, sportyco, thekey, insertyourtoken, ...

tezos is in the group with BTC and ETH. Once the people will understand that, then they will understand how big Tezos is.