The "FaceCoin " will someday be a reality. According to many repoprts Mark Zuckerberg's social network would consider creating his own virtual tokens to facilitate paid transactions on his platform that now has some 2 billion user . For this matter Facebook has assembled a team dedicated to the technology of the blockchain. It is directed by David Marcus, former Messenger boss and former president of Paypal.
https://cheddar.com/videos/facebook-plans-to-create-its-own-cryptocurrencyI am afraid you are right, and I'm saying I'm afraid because once the giants like Facebook, Google and other shit will start to spread their own cryptocurrencies around, that will be a serious concurrence to all existing ones, which in time could even go extinct.