Everything depends heavily on the state of the market, if it is on the rise, when the token is listed on the exchange, it can cost more than the price on the ICO was, when the market is in the price can be often lower, also it depends when the tokens for the bounty company where distributed, usually the price of the token is peaked a few days after the listing, and then everyone forgets about the token and the next pump will happen only after good news or a list on a new exchange.