I do kinda like the idea but I am just thinking if this will really work in real life? Will there not be a lot of fake accounts from third world countries internet cafe's who are spamming messages just to get paid? How are they going to prevent this kind of abuse?
From what I read in their whitepaper, they have marketing experts in place to sift through profiles with the help of an AI. Using the blockchain oracle, they can rank users, match profiles, review content quality and check if performance data is reliable so everyone can get paid fairly. I'm sure the admin here has more to add. But based on those, it is easy to ban and get rid of spam accounts that are not adding value to the posts.