Yeah, users become spoiled, because of the fact that there are so many competitors in any industry and everyone is trying to do better, more convenient and more beautiful .. Even the fact that platform 1 may be better for security for platform 2 will not play a role if platform 2 more convenient and beautiful first.
People should always have a choice. Competition is the engine of progress. For example, in the USSR there was no competition, so the goods were of poor quality, the manufacturers were lazy.