I like the concept of certification businesses, and I think if someone's looking for assurances outside of some governmental monopoly system, that's a good option.  

Xephan made some very cogent points.  I'd like to add that I would definitely envision certified and non-certified products side by side.  In some cases, I'd be willing to spend the little bit extra, particularly for something risky, like for instance pills or other ingestibles.  If a certification business is to succeed, however, it must provide consistent assurances.  This means the metric used to measure a given company's performance is critical.  This is were many governmental certification schemes have failed.  Case in point American health departments.

So far, I'm leaning towards dislike of UABB.  I read a post from Matthew to the effect of "don't worry about the mybitcoin thing, we're looking into it."  That's both insulting and foolish in my view.  You want your customers to use their judgement, and decide that your conclusions are congruous with their own.