Title says it all. If you're looking to invest in an ICO or pre-ICO blockchain project, what's 1-2 attributes that are most important to you? Market size/potential? Management team? Technology that is distinctive? Strong white paper? Social media following? Other...
Aaaaaaaand go!
I always look for the idea behind the project and the solutions they intend to put in place. Another thing I consider is the product of the project, the market size for the product and how they intend to dominate the market. The team's expertise and knowledge is the next crucial thing to look out for.