By this time the developers should have already launch a beta site for us to view how the exchange marketplace should look like. We need to have a first hand experience on thier platform. We can also give some feedbacks that will help them for the additional development of thier platform.
Yes. It could help for a project to gained good reviews from the people and possibly recognized it as a good investments. Anyways, it's only less than 200ETH needed before they can reached the soft cap and I'm hoping for the team to achieved it because they are deserving for it.