My purchasing habit has changed since the boom of social media and influencers. When I want to buy something I try to look it up online and read reviews about the product. It's the same way as every one these days, people are getting smarter at their purchasing decision. A lot of us rely heavily on recommendations now. When I shop online, I try to read the reviews first. If it only has 1 star, I skip it. If it has 5 stars, I read through the reviews and add it to my cart. I wanted to see if people were satisfied with the product they purchased and make my decision around it.

I think that's where Unboxed make it so much easier for people like me to make faster and better decision. They can encourage people to share the products they like and at the same time earn. It's kinda like having a coupon code in every purchase.