Kucoin wants their token to be bought by new users everyday so that they can increase their KCS value which also mean the value of KCS which is under the name of team will also increase, ultimately increasing the overall valuation of the platform. They have this voting competition just for that. But I hate when few ICO put money to get listed just after  ICO without making any development on their product. They just want to trade their tokens without offering anything and keep pushing their deadline for other developments.