Title says it all. If you're looking to invest in an ICO or pre-ICO blockchain project, what's 1-2 attributes that are most important to you? Market size/potential? Management team? Technology that is distinctive? Strong white paper? Social media following? Other...
Aaaaaaaand go!
It is important for me to have a product or a useful idea for a project with a strong team and clear goals. White paper and social media should be, but it will not give guarantees of profit.