I've used Waves in an ICO before (it failed, probably not the fault of Waves.) My experience has been that total noobs, I mean people with zero crypto background, can easily be taught to set up a waves wallet and seem very willing to do so and waves is just so dang cheap in an airdrop.  The prior discussions about lack of exchange adaption is very scary though.  That could be a deal killer.  On the other hand, it would be so easy to establish a market for noobs on the Waves Dex.  I'm getting ready to try another ICO, I wonder how the transaction costs compare too?